The model examined play frequency, account balances, loss-to-wager ratios, and a separate estimate of whether a user was likely to stop gambling altogether, according to the Times. A higher score meant a customer was predicted to generate more revenue per promotional dollar spent.
Jayden Butts, a former DraftKings data analyst, described the underlying logic to the Times: “We are looking for traits and features that we can target that indicate a good investment.”
The best investment would be a problem gambler. (According to Jayden Butts, former DraftKings data analyst, to The New York Times)
DraftKings executives said data science and analytics improved promotion-driven sportsbook margins by 13% in 2025, and that AI helped personalize hundreds of millions of dollars in promotional spending, according to the Times.
Sadly, for much of the US, this is a fact. The cost of living has just gotten that bad, and neither ruling party shows any real intention to change it. (As evidenced by the last six years.)
Maybe the post should say instead: “If you have the money to gamble, put it in your retirement instead.”
I’m not one to pass up on shitting on my home country, but it looks like the despair is happening around the world, though it manifests differently