They fucked themselves when they went on their buying spree of studios. Their idea was literally that they would own every game studio, making a GamePass a necessity that they could charge whatever they wanted for.

Their quest inflated the price of every subsequent studio they acquired, leading them to take on so much debt that they had to shutter the studios they’d just purchased, and now they have to make a ton of money on every game–but that’s not how games work.

Just capitalism things…