Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.
Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”
whoever would be in that position would do the same insane crap
Oh yeah, time for some iSlop
“The customer is always right” has become “The customer will like it” with screen controls in cars, IOT jammed into everything, subscriptions, AI forced down our throats…
Being slow on LLMs is the one good decision apple is making.
Much like needing to listen to the song that is stuck in your head, I just need to write this, sorry. AiPhone
There’s a bigger issue here at play. The way members inside 3GPP are planning for how 6G technology works (if passes, if not it goes to 7G planning) is that your phones AI model is fine tuned based on all your behaviors and set of predictions and your phones AI will communicate to an agent either close to the phones modem and/or speak to another agent at the nearest 6G tower or NTN with a 6G Core.
If people were to see what standards organizations make up, your mind would be blown. There’s a lot of good intentions, but just enough people to use cool tech for bad. $$$
Geezus how much more AI do we need? For the cost of it, we’re not getting the great benefits we thought we were going to get. It’s too environmentally harmful when it’s run in concentrated places. There’s also no reason to have these data centers. If PCs were invented today, we’d be renting PCs forever because this era isn’t about innovation anymore. It’s about trapping people in a rental world.
I can’s see the appeal for me but I think I can understand where Apple is coming from, at least in theory. More AI in phones means an excuse to sell you more powerful phones.
Unless you are very into having the latest piece of tech or your old phone dies, I haven’t seen much that a new phone can do and my 4 years old one can’t, so many people (including me) are sticking with their old phones for longer. AI seems like it has the potential to put something new on those marketing assets. Granted, it worked like shit with AI laptops/Copilot PCs but Apple has a knack for turning others’ failures into long lines of people fighting to give them their money so we’ll see…
A large part of this is also app development. App developers want as many peo0le as possible to use their apps, so they’re designed to work on phones that cost a hundred bucks new when they were sold on 2018.
PCs run into this with lots of things too, but one huge difference is the multitasking experience. I have a big-ass folding phone, but the multitasking experience still sucks, most because the phone is just a bad format for the kind of workflows that necessitate multitasking.
If I’m working in multiple windows, I need a keyboard and mouse. Yeah, I can have firefox open on one half of the screen and Outlook in the other on my phone, but it’s still the mobile version of both apps, and any time I want to type something half the screen becomes a keyboard.
So I don’t really have a need for a powerful phone. It’s a content consumption and communication device, both of which don’t need much horsepower.
That’s a rather obvious and expected move in my eyes. After all, they had setup themselves for deep AI integration with their processor changes about a decade ago already. I was wondering for a while why they never really played their hand so far. Siri was not the epitome of that development.
Put it everywhere, just like Microsoft
We haven’t needed much of an upgrade to our devices for like 10 years. They are perennially in search of a new shiny tech object that will make people open their wallets.
Tim Cook was a good transitional douchebag CEO to soften people up before the full Gavin Belson experience.
Being back Tim Apple. John Apple sucks if his pushes are going to be on iPhones folding out into iPad mini’s for $2000 and Siri AI
he not only he is pushing for a bad idea, he clearly missed the memo that Apple was mostly unaffected precisely because they had been slow to adopt AI
Just think how much more efficient all tracking of your activities will be, by being able to send already summarized patterns and deductions of the things you frequently do!
Apple has been speedrunning problems and bad decisions since Ternus took over: the iPhone duo, macos 27 being buggy as fuck and making it difficult to disable the siri ai bs, the new macbook having an OLED that flickers so slowly it gives you eyestrain, the apple tv going from $150 to $300
Most, if not all of these, have been decided since before Ternus took over though.
Exactly
It’s all Tim’s fault.
Product pipelines are years long.
iPad mini software locked to 60hz refresh rate
Is it the driver? I thought it was the controller
the apple tv going from $150 to $300
In their defense, going from 4GB of LPDDR4X to 8GB of LPDDR5X isn’t cheap right now.
So I’m actually not an AI hater, and I love my iPhone, but there’s no amount of lipstick to make that piece of shit Siri work any better
