When my wife bought a new Mazda, the dealer made her sign a form that said the remote start app would only be free for one year. He told her it was just boiler plate; the remote start app would be free forever. I knew when she bought the vehicle the remote start app would be a monthly charge starting in precisely one year. lol!
That’s only in the US, I suppose?
I don’t think they’d get away with it in another market with a functioning society.
“we are a premium brand”
my ass.
One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.
Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.
It hasn’t been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.
In case you are considering purchasing a BMW here are the models mentioned in the article:
BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X
Feature?
Was looking for a new electric car and had BMW in the rotation. That’s not happening now. Was already on shaky ground after the heated seat thing and now I’m not touching em.
the seat heater sub kept me away from buying a new one anyway
also the buck teeth grills
This sounds like something that should be illegal.
I’m guessing the long term plan is to significantly increase the price of maintenance and updates then offer a cheaper plan with dashboard adds.
But companies always hold their promises…
To their shareholders…
What can I do about it? No point complaining
That is an ugly car. Why can’t EVs look like normal cars?
I don’t have a BMW.
An incomplete solution, but a good one.
