

Your examples are all commoditized and measurable. Many roles are not this quantifiable.
There is NO JOB in which you are paid to do something of no financial value.
Compliance, marketing, social outreach, branding.
Putting a $ amount on these and other similar roles is very difficult.
But I agree, if the value added is known to be zero or negative then usually no-one is paid to do it.
There are no unprofitable positions or tasks.
Not when they are set up, but they can become unprofitable over time, and get overlooked.
No, that’s just what you spent last year.
It’s easy to see how much it costs. It’s very hard to determine exactly how much additional revenue any particular campaign creates.
Pick anyone at the C-Level. How much revenue do they bring in? What’s the ROI of a CFO?