But isn’t it kind of a game of chicken then for the consumer markets? Whoever gambles the other way, can win in both volume and availability, being able to cut the others off market just by pricing, enabled by the prior two points, get brand points by the ladle while at it, and kind of become a staple of the consumer market. When the bubble pops and others return, the market isn’t the same and everyone else sits at a disadvantage?

I don’t know many personally that choose the installment contracts, but I can see it can be convenient for some. But “you don’t own it” only applies to that case, which from my point of view, seems the rarer case than just you know, buying it.